According to Barack Obama, while in office, ‘no challenge poses a greater threat to our children, our planet and future generations than climate change’. The former President went on to stress how no other country more than America was better equipped to lead the world towards a solution. Then came Donald Trump, who tweeted: ‘The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive.’
On this side of the Atlantic, we’ve bowed out of the European Union, so it’s goodbye to pioneering environmental policy from Germany, the Netherlands, Denmark, Sweden and Finland and it’s up to industries’ own innovators to stop the ‘dirty man of Europe’ label being fixed above our own ‘exclusive’ door. Again.
In events world, that puts a new pressure on promoters, suppliers, associations, agencies et al to keep on keeping on with affordable, impactful, sustainable solutions.
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